As part of the launch, SCOTT® Home Professional built a program that would enhance the brand's relationship with retail store partner, Menards, and lead SCOTT® to become an official sponsor of the ARCA Series. HB&M Sports was there to help SCOTT® activate the program to achieve maximum results.
SCOTT® became the SCOTT® Rookie Challenge sponsor, further leveraging the "yellow" stripe on the rookies’ cars and activating the tagline "From Rookies to Pros, We Got You Covered". In addition, SCOTT® sponsored the SCOTT® 160 ARCA Series race at Road America and engaged 300+ Menards contractors in attendance by providing custom T-shirts that said "From Start to Finish, Just Add Yellow". SCOTT® also let all 300+ contractors act as grand marshal, giving the command to start engines at the race.