About HB&M Sports

Headquartered in Charlotte, NC, HB&M Sports is comprised of seasoned professionals with extensive experience in, and knowledge of, sports event management and entertainment marketing. Our dedicated staff has built a reputation as a leader in client service and cutting-edge innovation.

Whether we’re helping you make the most of your sport or event sponsorship, managing your on-site event, or executing your mobile marketing program, we bring our experience, energy and passion to every project.

 
 

Meet the team

Amy Sue Mork, Vice President

Amy Sue is a dedicated hospitality specialist with over 18 years of event management experience. She is a detail-oriented professional with strengths in event creation, planning, and execution. She excels at logistics and operations, and her attention to detail means that events and meetings go smoothly from concept to completion. Amy Sue, a Charlotte native, is a graduate of Elon University.

Jenni Osborn, Account Director

Jenni is a 2x graduate of The University of Tennessee at Chattanooga. After completing her time as a college athlete and an internship at Walt Disney World, she spent several years working in collegiate athletics before finally landing with Front Row Motorsports. She spent 5 seasons as the Director of Partnership Marketing with FRM before taking a leap of faith and working in real estate full time. Having worked at Disney and in NASCAR, she understands (and loves) both creating amazing customer experiences and thriving in a fast-paced environment.

Caroline Franck, Account Manager

A graduate of the University of Tennessee, Caroline graduated with a bachelor’s degree in Therapeutic Recreation. After working in her field of study, Caroline decided to make a shift and pursue a career in sports marketing to combine her passions of sports and events. Caroline’s attention to detail and dynamic personality contributes to the success of multiple client projects here at HB&M Sports. She currently resides in Charlotte, her hometown.

Ashley Garcia, Account Coordinator

Originally from New Jersey, but a southern girl at heart, Ashley is a Wingate University graduate with a B.A. in Journalism/Communication and MASM in Sport Marketing. Passionate about sports, detail-oriented, and creatively driven, she thrives on creating unforgettable experiences for both teams and their fans.

Maggie Kennon, Account Coordinator

A graduate of Appalachian State University with a degree in marketing, driven by a passion for motorsports and the fast-paced environment it brings. With a background in social media and strategy, Maggie brings a unique blend of creativity, strategic thinking, and enthusiasm to everything she does.

Bri Legako, Account Coordinator

Bri comes to HB&M Sports having adept experience in the sports world and a passion and dedication for the guest experience. While this is her first venture into Motorsport, she is prepared to learn and evolve in this capacity. Always eager to embrace new challenges and acquire new skills, she works to constantly improve and excel in her roles. Bri, with her lively and welcoming personality, ensures every interaction is memorable and positive.

George Harris, President: Strategic Consultation

As president of HB&M Sports, George brings not only a strong business perspective to the table, but a hands-on, can-do attitude that translates into tangible results. George’s high energy and enthusiasm is behind the success of both HB&M Sports and its parent company, HB&M, a Philadelphia-based communications agency of which he is also president. A passionate race fan, George is well known and respected by team and track owners, drivers, crews, and corporate sponsors.

Kim Burton, Executive Vice President

A North Carolina State graduate and founding partner of HB&M Sports, Kim brings over 25 years of motorsports involvement and an insider's knowledge to the company. As executive vice president, Kim is able to use her many personal connections throughout the industry to make things happen for our clients.

Shawn Salvatore, Senior Vice President

Shawn has been a part of the HB&M Sports team since its inception. From working events at racetracks across the country, to planning promotions and special events for clients across a multitude of industries, Shawn has experience in practically every aspect of sponsorship activation. In his current role, he works with the full team to assist in the planning of all events and programs.

Jenny Thurstin, Senior Vice President

Winning teams know that doing the little things right makes all the difference. With Jenny, HB&M Sports clients benefit from an attention to detail that keeps projects on course and on schedule. A graduate of Villanova University with a B.A. in Marketing, Jenny brings intelligence and diligence to every project, big or small.

Dave Lippincott, Creative Director

Dave Lippincott is an award-winning Creative Director and agency rock star with 25-plus years of professional experience in interactive, digital, broadcast, print and illustrative design. He brings his creative vision to a diverse portfolio of successful consumer, B2B and healthcare campaigns. His talents touch a wide range of industries that include automotive, sports, banking, fashion, real estate, building products and pharmaceutical brands. What gets Dave going every day is helping clients tell their story in ways that surprise, engage and create compelling connections.

Kristine Hunsinger, Accountant

Every successful organization needs an expert in accounting. We have that in Kristine, a Rutgers graduate who has been with the company since 2003. Kristine makes sure all accounting aspects of our business happen in a timely and accurate manner, a benefit to all our clients.