Evaluating demographics and attendance, developing product-focused interactive concepts, coordination, logistics, personnel support, graphics, media relations
Developing all media – print, digital, direct, TV, radio, out-of-home, POP, mobile, video production, graphic design, promotional products
Analyzing the sponsorship marketplace to develop long-term, meaningful relationships by tapping into synergies in core values and efficiencies and aligning objectives
Maximizing exposure using strategic media relations, investor relations, news releases, feature articles, press tours/conferences, newsletters, tradeshow support, community affairs
Venue communication, invitations, pre-event planning, transportation, hotel accommodations, décor, event set-up, budget development and reconciliation
Concepting to creation with a focus on ROI – customer hospitality, race entitlement, VIP event coordination, fan festivals, fundraisers, galas, turnkey promotional fulfillment
Arranging appearances and day-to-day activities, partnering clients with corporations to create a beneficial venture, build brands and grow profits
Strategy, implementation, monitoring, analytics, custom promotions