HB&M Sports to join Lilly Diabetes and Bristol Motor Speedway in the Drive to Stop DiabetesHB&M Sports will officially join the Drive to Stop Diabetes, working with presenting sponsor Lilly Diabetes to execute the Drive to Stop Diabetes 300 at Bristol Motor Speedway. The race will take place this Saturday, March 15, 2014.
The partnership, which was announced in February of this year, sees Lilly Diabetes as the presenting sponsor of the NASCAR Nationwide Series Race at Bristol and is designed to support the American Diabetes Association's Drive to Stop Diabetes campaign.
Among other things, HB&M Sports will be executing pre-race hospitalities, driver and media personality appearances and travel and transportation for invited guests and Drive to Stop Diabetes partners.