HB&M Sports partnered with Andy’s Frozen Custard to cultivate their first NASCAR sponsorship at Texas Motor Speedway for the NASCAR Xfinity Series Andy’s Frozen Custard 335 race.


In celebration of Andy’s Frozen Custard’s 35th anniversary, Andy’s teamed up with Texas Motor Speedway in a multi-year partnership which includes the title sponsor of the NASCAR Xfinity Series race. Andy’s also partnered with Kaulig racing and the No. 16 Andy’s Frozen Custard Chevy piloted by A.J. Allmendinger.

HB&M Sports worked with Andy’s to invite over 150 managers, franchise owners and vendors for a first-class experience at Texas Motor Speedway. These experiences included transportation, luxury hotel accommodations, private events, VIP track experiences and post-race celebrations. HB&M Sports worked to ensure that all aspects of the experience were tailored specifically to each group invited and worked tirelessly to provide turnkey service.

HB&M Sports also worked with Texas Motor Speedway, event venues and other vendors to ensure that all Andy’s 335 events were unblemished. At the end of the event weekend Andy’s Frozen Custard guests left with new memories, new friends, and an unmatched NASCAR experience.