Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, held the grand opening of its Customer Experience Center on May 16, 2017 in Concord, North Carolina.


The Customer Experience Center is a 36,000 square feet training and conference complex designed to serve Axalta's refinish, transportation OEM, and industrial customers. The Customer Experience Center boasts two world-class paint application centers, a collaborative mixing lab, and an exhibit lobby where visitors can witness the breadth and depth of Axalta's coating systems and technology. The facility is located on the Hendrick Motorsports campus adjacent to some of the finest automotive technology and expertise in the world.

HB&M Sports led the planning and execution of event day, comprised of a ribbon cutting ceremony, afternoon tours for key customers and a celebratory evening dinner. Charlie Shaver, Axalta Chairman and Chief Executive Officer, and Michael Carr, Axalta President-North America, officiated the opening program with special guests Jeff Gordon, four-time NASCAR® Cup Series champion, and Rick Hendrick, owner of 12-time Cup champion Hendrick Motorsports. After the official ribbon cutting by Axalta and Hendrick executives, media members were led on tours of the facility. Local and national news affiliates were in attendance for the ribbon cutting, as well as federal, state, and local officials who honored Axalta with certificates of recognition and welcome letters.

Following the morning session, the facility was reset to welcome key customers for an evening reception and first look at the Customer Experience Center. Shaver, Carr, and Jim Muse, Sales Director-Refinish NA, led the evening program alongside special guest, driver of the No. 88 Axalta Chevrolet, Dale Earnhardt Jr. Cocktails and heavy hor d'oeuvres were served as customers were guided through the building by facility experts. Customers then enjoyed a cocktail reception and a seated dinner in the #88 race shop.

In the evening program, Axalta honored Rick Hendrick for his contributions to the sport of racing and for his recent induction into the NASCAR Hall of Fame. Shaver revealed that the boardroom in the Customer Experience Center will be officially named and dedicated as the Rick Hendrick Hall of Fame Boardroom.

Following dinner, guests received a private tour of the exclusive Heritage Museum, featuring Mr. Hendrick’s personal collection of automobiles.

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