Taking customer hospitality to the next level, the Chairman’s Experience at Bristol offers an ultra-premium motorsports experience. HB&M Sports partners with Bristol Motor Speedway to manage and provide turn-key event activation service for the Chairman’s Experience, ensuring that guests receive the ultimate VIP weekend.


The weekend of luxury begins with a completely renovated 64 person suite, designed with comfortable spacious seating for 24 guests and personal wifi access. Chairman’s Experience guests are treated to a constant rotation of craft-style menu items featuring local and in-season cuisine, along with premium beverages of their choice. After settling in at Bristol's finest suite, guests enjoy intimate meet and greet visits from multiple NASCAR drivers and personalities. Throughout the weekend, an on-call golf cart takes guests to the infield to enjoy all the action of their all-access Hot Pit Pass. Guests experience all the NASCAR action with an amazing up-close perspective, including unprecedented access to the driver's meeting and pre-race ceremonies (including back stage access at the pre-race concert).

Once the race begins, guests have access to the infield’s exclusive Ole Smoky Rooftop located in Turn 4 where they are overlooking the action on track during the race. Guests are able to retire to the suite at their leisure to enjoy the race in the luxury suite. The night ends with unparalleled victory lane access. Sound too good to be true? Come experience it for yourself!

Welcome to The Chairman's Experience…