The global leader in stored energy solutions for industrial applications, EnerSys and their ODYSSEY Battery brand, began their partnership with HB&M Marketing & Communications in 2006.
Following a long and successful relationship with HB&M Marketing & Communications, EnerSys and ODYSSEY partnered with HB&M Sports in 2009 to begin their journey into NASCAR with the goal of introducing their stellar products to the racing community. (EnerSys’ ODYSSEY Battery provides dependable, high-performance batteries for competition vehicles that operate under intense racing conditions.)
Along with providing key products for racing vehicles, their NASCAR program includes hosting employees and guests at tracks throughout the NASCAR circuit. Guests are given the VIP treatment with track tours, meet-and-greets and driver appearances.
In 2012 EnerSys/ODYSSEY Battery expanded their program by sponsoring Jeff Burton's #31 Chevrolet at Pocono Raceway and Martinsville Speedway.
Their racing program continues to grow as they host customers, distributors and employees at NASCAR races throughout the season.